Please scroll down to see the answers to all of your questions.
How do I identify my brand?
Finding Your Uniqueness (Free)
If you struggle with finding your own unique sound and style, try this exercise.
The Cross-Between (Free)
We don’t need star imitators. Blend a few star styles together and you may have a winning combination
“Artist Identity” with Michael Moore (video) (General and Pro members Only)
Learn to define who you are as an artist.
How do I establish my brand?
Making Great Impressions (Free)
No matter where you go or what you do, your reputation is on the line. Learn how to guard it.
Are You Believable? (Free)
Audiences can tell whether you and your music are sincere or phony!
Do You Look As Good As You Sound?” with Rana McIntyre (video) (General and Pro members Only)
How you appear on your website, CD cover, EPK, photos and even social networks is just as important as the quality of your music.
‘The Importance of Image to Artists and Music Professionals’ with Lori Bumgarner (video) (Pro members Only)
How you look and present yourself are as important as your music.
Using Innovation To Set Yourself Apart From Other Independent Artists (Pro members Only)
There are countless ways to be unique, Here are some ways that others have done it.
Setting Yourself Apart From The Pack (General and Pro members Only)
Learn how to get noticed in the indie artist crowd.
How do I protect my brand and reputation?
Protecting Your Reputation (Free)
You become known for everything you do, say and sing about. Protect those reputations.
Guarding Your Brand And Reputation (General and Pro members Only)
The public and the press are monitoring everything you do and everything you say. Protect yourself!
How do I change my brand now that I have established a fan base?
Changing Directions Midstream (Pro members Only)
How to change your image, musical style etc. without losing your hard-earned fans.
