Scroll Down For Answers To All Of Your Marketing Questions!
How Do I Promote My Music And Shows Online?
‘WWW = What Went Wrong’ with Ariel Hyatt (video excerpt) (Free)
How To Effectively Use Social Media To Gain Friends, Followers and Fans & Earn Money!
Best Practices of the Online Promotion of New Musical Content (e-book) (Free)
How some artists have successfully promoted their music online.
Keep ‘em Guessing (Free)
You’ll just have to read the article to find out what it’s about!
Thinking Globally – 12 Strategies For Attracting Fans Worldwide (General and Pro Members)
Some great ideas on ways to build an international fan base.
How To Lead People To Your Music In A Digital Age (General and Pro Members)
Learn some valuable secrets of driving web traffic to your music!
“How To Build Your Brand, Market Your Music and Get More Booking Using Social Networking” with Naima Johnston (video) (General and Pro Members)
Find out how to effectively use social media to market yourself, your act and your music.
Marketing Your Act and Your Music – Goals and Action Plan (General and Pro Members)
A detailed breakdown of the things you’ll need to do to effectively market yourself.
“Marketing Using New Media (podcasts, RSS etc)” with Tom Sabella (video) (General and Pro Members)
How Tom Sabella markets his “The Business Side Of Music” podcast, heard by 100,000 every month.
“Social Media – There’s More Than My Space” with Scott McIntosh (video) (General and Pro Members)
This is an amazing video on how to manage multiple social networks in just minutes a day.
‘WWW = What Went Wrong’ – a Master Class with Ariel Hyatt (compete video workshop) (Pro Members Only)
How To Effectively Use Social Media To Gain Friends, Followers and Fans & Earn Money!
How Do I Promote My Act or My Shows Offline?
5 Unique Ways To Promote Your Act (Free)
Here is some outside-the-box thinking on ways to promote your performances.
‘Developing Powerful and Effective EPKs and Press Kits’ with Nancy Moran (General and Pro Members)
To get the best gigs, you need to have an exceptional press kit!
20 Places To Promote Your Shows For Free (General and Pro Members)
Show marketing doesn’t need to be expensive (or cost anything).
100 Quick Marketing Tips And Resources (Pro Members Only)
Tips, ideas and resources for marketing you act and/or your music worldwide.
How Do I Attract New Fans?
5 Ways To Win New Fans (Free)
Expand your fan base with these great tips.
“5 Powerful Secrets for Growing Your Fan Base and Getting More Publicity” with Dave Carew (General and Pro Members)
Increase your fan base and generating valuable publicity can help you sell more music as well as fill seats at your gigs.
How Can I Get More People To Come To My Shows?
Drawing More People To Your Shows (General and Pro Members)
Increasing the number of fans you draw to a show enables you to ask for more money and to be booked back. Here are some ideas.
How Can I Sell More Music And Merchandise?
Sales 101 For The Independent Artist (Free)
Basic sales strategies that will help you get more gigs and sell more music.
Reasons Why Your Music Isn’t Selling Online (General and Pro Members)
Some possible reasons why no one is buying your music online.
Converting Fans Into Buyers (Pro Members Only)
How to convince your fans to come to your shows and buy your music.
How Do I Build A Great Website?
Keys To An Effective Artist Website (General and Pro Members)
When built right, your website should help you get gigs, get people to your shows and sell your music!
‘Making The Most Of Your Website (without spending any more money)‘ with Megan McInnis (video) (General and Pro Members)
The reasons some websites work and help an artist, and why some don’t.
Is It OK To Design My Own Website, CD Cover Etc?
‘DIY Graphic Design For The Indie Artist‘ with Pam Saxon (video) (General and Pro Members)
Nowadays many artists design their own posters, CD covers websites etc. Here are some professional design tips & time/money-saving tips.
Designing Your Logo (General and Pro members Only)
There’s more to a logo than just a pretty picture.
How Do I Get The Best Promo And Live Photos?
‘Paparazzi Pointers’ with Kat Speer (Pro Members Only)
Veteran entertainment photographer shows how to insure that all pictures taken of you, taken live or in the studio, are flattering!
“What Every Indie Artist Needs To Know About Photos And Photographers” with Tim Skipper (Free)
Photographer Tim Skipper explains how to pick the right photographer, get the right photos, what the copyright laws are regarding promo pictures and much more.
How Do I Promote My Songs and Songwriting?
Promoting Your Positive and Uplifting Music (General and Pro Members)
Unique ways to market and promote your positive music.
How Do I Protect My Image And Reputation Online?
‘Managing Your Online Presence’ with Vinny Ribas (video) (General and Pro Members)
How you appear to others online directly affects your music career!
10 Things You Need To Know About Social Networking (General and Pro Members)
Social networking can be an extremely useful tool if you use it right, but can be devastating if used wrong.
How Do I Develop And Retain My Fan base?
Why Do Your Fans Like You? (General and Pro Members)
Study what your fans like about you so you can keep on delivering it!
10 Ways To Love Your Fans (General and Pro Members)
Show your fans how much you love and appreciate them.
Your Fans Are Your Life Blood, But… (General and Pro Members)
How well do you know your fans? This is vital!
Giving Music Away Smartly (Pro Members Only)
Give away ‘free’ downloads but use them to get something in return other than money.
Getting Contact Information From Live Audiences (Pro Members Only)
Learn how to get more people at your shows on to your mailing list.
Building An Army Of Fans Every Time You Perform (Pro Members Only)
You can add to your fan base/mailing list at every show!
Why You Should Know As Much As You Can About Your Fans! (Pro Members Only)
Knowing your fan demographics enables you to make smart choices about gigs, merchandise, pricing and much more.
How Do I Develop And Utilize A Street Team?
What Are Friends For? Your Street Team, Of Course! (General and Pro Members)
The basics of setting up a street team.
Why Do I Need A Newsletter And How Do I Use It To Help My Career?
Why Every Indie Artist Should Have A Physical Email List And Newsletter (General and Pro Members)
Having a large email list and publishing a timely newsletter can simplify and transform your career. Here’s how.
17 Ways Bands Should Use Email to Grow their Fan Base and Sales (General and Pro Members)
Collect as many fan email addresses as possible and then use them to market your music and shows.
How Do I Develop My Niche?
So What Is This ‘Niche’ Thing That Everyone Is Talking About? (Free)
Find something to be identified with or to specialize in.
Why Would I Hire A Marketing Professional?
Indie Artists and Marketing Professionals (Free)
When and why an indie artist might want to hire a marketing professional.
What Marketing Tools Are Available?
“10 Online Tools That Make An Artist’s Life Easier” by Brendan Wovchko (video) (General and Pro Members)
By using these tools you can save, time, money and aggravation.
What Non-Mainstream Ways Are There To Make Money With My Music or Songwriting?
“How Many Ways Can An Artist Make Money?” with Nancy Moran (video) (General and Pro Members)
This video will get your head spinning & your wheels turning on ways to make money with your music!
How Has Marketing Changed In The New Music Industry?
Push vs. Pull Marketing (Free)
The old music model vs. the new music model, and why it is important to understand.
How do I put on a showcase for the music industry?
‘Showcasing Yourself and Your Project’ with Bob Bender (video) (Pro Members Only)
Showcasing for record labels, booking agents etc. can be powerful if done right, disastrous if done wrong.
